Digital Signage Is More than Just a Marketing Medium
Digital signage is a popular solution for imparting information that informs and engages various audiences and constituencies. Two broad technology advances are adding additional intelligence to digital signage solutions to make them even more effective, engaging, and important. One is cloud-connected management, and the other is artificial intelligence (AI).
You might already be thinking, aren’t those two areas the underpinnings of almost every smart device today? Of course, you’re right. But it wasn’t so many years ago that many digital signage systems were based on a local player attached to a display screen via USB. Today, cloud-based content management and monitoring make it much easier to keep a large network of digital displays of all sizes running fresh content and enabling more sophisticated communication campaigns. In addition, AI enables more intelligent and customized approaches to digital signage display solutions. Let’s take a look at three innovative applications for digital signage.
Digital Signage Offers a Highly Visible Communication Channel for Hybrid Work Models
Digital signage has been around for some time with many successful applications, from restaurants to shopping centers to building lobbies and transportation hubs. The advantages of digital display technologies are numerous and well-understood, but companies are taking a closer look at this solution for a new area that is not so well-understood – hybrid workplaces.
VWaaS – Video Wall as a Service is Here
We’ve talked a lot on these pages about considering a different way to look at your AV infrastructure investments. Like payroll services, HR management platforms, and a host of other software and its attendant hardware, owning these solutions and managing them inside your organization makes less sense every passing day. The reasons are straightforward – you are looking for a business result, and owning the tools and methods for these systems doesn’t provide any business advantage to your organization.
Video walls are increasingly popular tools for communication, promotion, and engagement. If you are considering an LED video wall for a corporate lobby, retail location, or operations center, you are looking at a significant investment in hardware, software, installation, maintenance, and training. Is there a simpler way to get the result for your Tempe, AZ organization without investing in all this support up front? There is, with VWaaS. OK, we may have made this term up. But there are excellent reasons why you should consider acquiring your video wall as a subscription service through Level 3 Audiovisual. Stay with us as we explain below!
Yes, Even Hardware Can Be a Service
We’ve discussed the merits of managed services at length on these blog pages. The term SaaS (Software as a Service) is well understood in the IT lexicon and the technology world. Managed services are also starting to become well understood and, generally speaking, are all about delivering an outcome-based level of performance and service for a set monthly fee. So, what, then, is Hardware as a Service (HaaS), and how does it play into the world of managed services?
For the most part, HaaS is the same concept as any other managed service. We’re going to use a consumer example here, and while it may not correlate directly to the commercial audio-visual world, it is illustrative.
Volvo currently offers some unique leasing plans for some of its models. In fact, they don't call it a lease; they call it a subscription. Unlike common car leases, this one offers full maintenance (including tires), insurance, road hazard coverage, and almost everything you need to operate the vehicle but fuel. It doesn't even require a long-term commitment. It’s as close as you get in the auto world to the car as a service, where you get almost all the benefits of ownership without most of the downside.
HaaS for your Phoenix, AZ company can work in much the same way as Volvo’s subscription-based model, and then some. Let’s explore the HaaS model for AV and its benefits in more detail below.
Reevaluating Training Room Design for New Work Models
Everyone – including us – is talking about how hybrid work models will affect the nature of work and workplaces. While there is much being said, we don't know for sure what will happen. As companies and organizations manage the return to the office, they're adjusting in real-time to the realities of continuing health concerns, a workforce grown comfortable with working remotely, and what to do with physical office space and the technology that supports it.
In the past few months, we’ve put forth our thoughts on these trends and how organizations can rethink collaboration technology and meeting room design. What about one of the largest meeting spaces, the training room? Will that space survive the new hybrid work model? If it does, how will training room design evolve over the next several years here in Tempe, Arizona, or elsewhere? We'll explore some challenges and ideas below.
Like It or Not, the Future of Work is Changing
We all know how much the pandemic disrupted the nature of office work in the past twenty months. But even after the pandemic is history, work will never be the same as before. While the pandemic was indeed disruptive, technology is far more disruptive. The trends driving remote work have been there for years, enabled by ever-advancing technology. Powerful laptops and devices, always-on connectivity, super-fast broadband in the home, 4G and 5G cellular, cloud computing, and too many other technologies to mention have enabled information workers to work anytime, anywhere.
What about collaboration? Even people who had never done a videoconference before now know about Zoom. Cloud-based collaboration tools were already reducing the need for business travel before the pandemic, and now millions of workers are used to collaborating productively from the comfort of home with platforms such as Zoom, Microsoft Teams, and WebEx.
So, is the office dead? Is the commercial office space market going off a cliff soon? No, but the office is being reimagined, whether it’s for Fortune 500 multinationals or commercial office space developers. Keep reading below for important trends and considerations your organization needs to contemplate for the new hybrid workplace models developing in Phoenix, AZ.
Behind the Scenes, Digital Signage Has Many Components to Manage
Digital signage is an increasingly popular solution for a wide range of applications. For example, in restaurants, dynamic menus are displayed on digital signage, and pricing and availability can be changed quickly, especially useful in a moving supply environment. In offices, company announcements, promotions, social media posts, charitable drives, and important events can be put on digital signage to highlight information that may get crushed in the daily barrage of company emails and messaging. In building lobbies, digital signage can tell a story and build company brand images, and interactive versions can assist people in locating their destination in a building or campus.
Digital signage design may be as simple as one display and one solution and person to manage the content in Tempe, AZ. But for large organizations, the complexity of deployment requires a strategy and management process. Read on below for four critical considerations in digital signage design and deployment for your enterprise or organization.
You handle the meetings, and we’ll handle everything else
Over the past several months, we’ve talked a lot about one of the largest trends overtaking the commercial AV industry: a decisive shift from owning conference room equipment to using audio-visual systems as a service. AV as a service makes sense — these days, technology systems depreciate so rapidly that owning them is no longer worth the investment.
But to truly understand the value of purchasing conference room systems on a subscription-based model, you must know what you’re getting as part of the managed services contract. It’s not just hardware on a payment — it’s 100%, fully covered, end-to-end support. Under a managed services agreement, all ownership costs and responsibilities rest in the provider’s hands, not yours.
What you get is pure service for a fixed price. So, what does that look like in your Scottsdale, AZ, or global conference room managed by Level 3 Audiovisual? Keep reading to find out.