Turn Your Conference Rooms into a Service Subscription
Much has been written about the newer generations, especially millennials and GenZ, and their propensity toward less ownership and more paying for things as services. Think Uber and Lyft for transportation, Airbnb for vacation rentals, HelloFresh for food, and Rent the Runway for special occasion clothing. Even automakers like Volvo and Porsche have experimented with automobiles as a service. In addition, Apple has offered iPhone plans that effectively turn smartphone ownership into a subscription of sorts.
What's the attraction to these services? It's mostly about convenience, paying a set price for a (mostly) all-inclusive service, and the flexibility of little or no upfront investment and few long-term commitments. What's the downside? You might pay a little more for all the convenience and work being done for you. But even then, you might argue that few people ever account for the total cost of ownership of cars or what they really spend on food overall.