It’s a Different World, at Least for Now
If there ever was a time for business as usual, it isn’t now in 2022. The pandemic, high inflation, supply chain shortages, and unrest in certain parts of the world have conspired to make these extraordinary times. What does this have to do with commercial AV? Undoubtedly you understand the effects of today’s business environment on your world. But we’d like to focus on three areas you may want to think about as you consider your AV investments and how they support your business.
What do supply chains, Microsoft's new Front Row features for videoconferencing, and conference room acoustics have in common? More than you might think – or at least we think so. So dive in with us below, because these three things are representative of issues in commercial AV right now.
Yes, Corporate America, AV as a Service Makes Sense
We seem to be in the age of everything as a service or subscription. Food delivery from Hello Fresh? Check. Razor blades from Harry’s and Gillette? Check. All the music you can listen to from Spotify and Apple Music? Check. More video than you can ever watch in your lifetime on Netflix? Check.
We all might be jaded and think, this is no big deal; you could see this coming. It may well be because all these services are completely mainstream with hundreds of millions or billions of users. To some extent, if you understood well the underlying technologies that enabled these transformations, you might have seen it coming. But while we all can now happily stream 50 million tracks of music from our favorite service, it’s important to understand that this model was a wrenching revolution for the music industry, all the way from the creator artists to the dominant music labels. The same has happened with SaaS (software as a service) and other sectors.
As a leading commercial AV operating nationally out of Tempe, AZ, Level 3 Audiovisual is in a unique position to tell you about what’s coming next – AV as a service or subscription. You may have already seen it coming. Perhaps you’re investigating it or even employing some parts of this model. Why? Because once you analyze it carefully, like other subscription models, this one makes compelling sense for many companies. And it's going to be a revolution, too. Keep reading below as we make a case for commercial AV as a subscription. No, we’ll stop short of an acronym for this one!