Once You Have It, You Have to Manage It
A digital signage project has many parts. There's choosing the right hardware and software, deciding what content will be displayed, and ensuring that your signage system is properly maintained because a blank or malfunctioning screen presents a poor image for whatever purpose the digital signage intended.
When we are brought in to propose a digital signage project, one area we sometimes see that needs more attention is the management of the system. Who is going to keep the content up to date? What is the level of complexity in that content? Of course, there are several authoring and management tools to accomplish these tasks, but picking the right one, provisioning the team that will use it, and building the right processes around managing your system is not as easy as it might seem. If you're considering a digital signage project in Scottsdale (or, for that matter, anywhere), here are some critical things to consider.
Avoid a ‘Tech Sprawl’ with a Device Management Platform
If your friend still used paper maps to navigate while driving—pulling over to find the right exit— you’d want to help them, right? You’d likely say, “Hey, you should try this thing called GPS. It’s so much easier.”
We feel similarly towards businesses and their approach to digital signage. We still frequently encounter companies that manually deploy digital signage players on computers. To update the display’s software, they need to walk to every single computer, climb up on a ladder, and plug into the device.
Does that sound like your company? If your organization has several or hundreds of digital signage to manage, that’s a hefty task for an IT department that has other concerns. And if you don’t catch issues quickly enough, there could be Windows update notifications or error screens being broadcasted for days or weeks.
Luckily, there’s a better approach. With managed AV services, Level 3 Audiovisual can remotely update software across all your displays from one platform. Read on to learn how managed services eliminate the headache of updating your company’s digital signage!
Digital Signage Offers a Highly Visible Communication Channel for Hybrid Work Models
Digital signage has been around for some time with many successful applications, from restaurants to shopping centers to building lobbies and transportation hubs. The advantages of digital display technologies are numerous and well-understood, but companies are taking a closer look at this solution for a new area that is not so well-understood – hybrid workplaces.
Behind the Scenes, Digital Signage Has Many Components to Manage
Digital signage is an increasingly popular solution for a wide range of applications. For example, in restaurants, dynamic menus are displayed on digital signage, and pricing and availability can be changed quickly, especially useful in a moving supply environment. In offices, company announcements, promotions, social media posts, charitable drives, and important events can be put on digital signage to highlight information that may get crushed in the daily barrage of company emails and messaging. In building lobbies, digital signage can tell a story and build company brand images, and interactive versions can assist people in locating their destination in a building or campus.
Digital signage design may be as simple as one display and one solution and person to manage the content in Tempe, AZ. But for large organizations, the complexity of deployment requires a strategy and management process. Read on below for four critical considerations in digital signage design and deployment for your enterprise or organization.
THE MORE YOU KNOW, THE BETTER YOUR SOLUTION WILL BE
By its very name, digital signage is something you instinctively know. The colossal marquee video walls in New York's Times Square with everything from headlines to video are digital signage. Starbucks has gone to digital menu boards at many locations, letting them easily promote different options appropriate to the time of day. But behind the scenes, the right systems, processes, and practices need to be in place for a successful digital signage implementation.
As an expert in all things AV in the commercial space, our team at Level 3 Audiovisual has years of experience with digital signage solutions, including video walls for mission-critical applications. Whether you are considering a video wall for a monitoring or educational solution or signage for wayfinding, we can help you navigate the options and design, build, install, and maintain the right solution. So, what are the things you need to know for your Phoenix, AZ digital signage project? Keep reading below!
MAKE THE MOST OUT OF THE DISPLAY SPACE YOU HAVE AVAILABLE
Digital signage is a convenient and effective way to drive increased customer engagement with your brand through content that advertises, educates, informs, and entertains. But in a world where the average person spends a large chunk of their day absorbed in computer screens and smartphone screens littered with digital advertising, how do you make your digital displays stand out?
We have some tips to help you make the most out of your digital signage display in Tempe, AZ, or elsewhere in the U.S. Keep reading to learn four best practices.
CAPTURE MORE ATTENTION AND ENGAGEMENT THAN STATIC DISPLAYS AND PRINT COMMUNICATIONS
Made you look: 63% of people report that digital signage catches their attention. Today, more and more corporations, healthcare organizations, educational institutions and retailers realize how effective digital displays are for communication, engagement, brand awareness and sales. In a technology-centered, digital-driven society, digital signage is a forward-thinking tool that helps businesses communicate and share content more effectively. If you’re interested in a digital signage installation for your business, Level 3 Audiovisual is an AV integrator who serves commercial organizations in Scottsdale, AZ, and across the country. If you’re still on the fence, keep reading to learn more about digital displays.
digitalThe way retailers communicate is changing. Print ads are no longer the flashy, new guy in town. In fact, making the switch from print to digital signage is increasing everyday as more and more companies realize the power and impact HD digital signage has on their branding message.
With the ability to change content on the fly, schedule and arrange advertising and messages based upon the time of day or by client facial recognition, savvy organizations are starting to make the switch from print ads to digital signage. And for good reason. HD digital signage provides brilliant bright colors and rich, deep blacks of LCD and LED technology and combines the ability to play videos, animations and custom, interactive messages. Digital signage opens up a whole new world of instant, meaningful, custom communication.