Is Your Team Prepared for the Process of Managing Digital Signage?
Once You Have It, You Have to Manage It
A digital signage project has many parts. There's choosing the right hardware and software, deciding what content will be displayed, and ensuring that your signage system is properly maintained because a blank or malfunctioning screen presents a poor image for whatever purpose the digital signage intended.
When we are brought in to propose a digital signage project, one area we sometimes see that needs more attention is the management of the system. Who is going to keep the content up to date? What is the level of complexity in that content? Of course, there are several authoring and management tools to accomplish these tasks, but picking the right one, provisioning the team that will use it, and building the right processes around managing your system is not as easy as it might seem. If you're considering a digital signage project in Scottsdale (or, for that matter, anywhere), here are some critical things to consider.