Digital Signage Is More than Just a Marketing Medium
Digital signage is a popular solution for imparting information that informs and engages various audiences and constituencies. Two broad technology advances are adding additional intelligence to digital signage solutions to make them even more effective, engaging, and important. One is cloud-connected management, and the other is artificial intelligence (AI).
You might already be thinking, aren’t those two areas the underpinnings of almost every smart device today? Of course, you’re right. But it wasn’t so many years ago that many digital signage systems were based on a local player attached to a display screen via USB. Today, cloud-based content management and monitoring make it much easier to keep a large network of digital displays of all sizes running fresh content and enabling more sophisticated communication campaigns. In addition, AI enables more intelligent and customized approaches to digital signage display solutions. Let’s take a look at three innovative applications for digital signage.