Seven seconds. That’s all it takes for a first impression to harden into a lasting perception. That's all it takes when a prospective client is stepping through your lobby doors deciding what kind of company you are. The polished floors, lighting, and welcome desk all play a role, but in today’s business climate, it’s the technology that speaks the loudest. A dynamic video wall might display a looping montage of your latest product launches, a real-time social media feed celebrating client wins, or a stunning visual journey through your company’s history. Interactive displays could let visitors navigate a touchscreen map to find their meeting room, or browse recent sustainability initiatives. Digital signage might greet them by name and highlight relevant case studies from their industry.

It’s the ultimate showdown as you move forward in the process of updating your conference room technology: video wall installation vs. projector system. For years, projectors and screens dominated meeting spaces for sharing presentations, graphs, charts, and videos on a large scale. But today, smarter, larger, and more interactive video walls are beginning to edge out projectors in terms of display capabilities.

Once confined to company lobbies, secretive government command centers and science fiction movies, video walls are becoming increasingly commonplace across multiple industries including retail, higher education and utility and traffic monitoring applications. And that’s just the beginning. According to a recent industry forecast, the global LED video wall market is set to grow at a compound annual rate of 35.1 percent, reaching $73.51 billion by 2025. If you’re thinking of jumping on the bandwagon, here are some trends to watch—and some important considerations to keep in mind.