If your organization has ever tried to roll out meeting rooms across multiple buildings, departments, or campuses, you know how fast things can go from "simple tech update" to "how do we have five different room types for the same use case?"

For enterprise leaders and higher education decision-makers alike, the question isn’t whether to invest in AV—it’s how to do it strategically.

One of the most critical decisions is whether to standardize room types across your organization or customize for every space. The answer, as with most things in AV, is: it depends. But there’s a smart way to balance both.

The new primetime for advertising means constantly being able to reach your desired audience during their daily commute, in their office building, at the gym and at the bar – all while complementing other media channels. It also means accepting nothing less than ease, performance and accountability from digital place-based networks. Digital Signage is the path of reaching this advertising primetime.  If you want to maximize all benefits to your consumers and company this strategy of technological displays is the way to go.