Over the past several months, we’ve talked a lot about one of the largest trends overtaking the commercial AV industry: a decisive shift from owning conference room equipment to using audio-visual systems as a service. AV as a service makes sense — these days, technology systems depreciate so rapidly that owning them is no longer worth the investment.

But to truly understand the value of purchasing conference room systems on a subscription-based model, you must know what you’re getting as part of the managed services contract. It’s not just hardware on a payment — it’s 100%, fully covered, end-to-end support. Under a managed services agreement, all ownership costs and responsibilities rest in the provider’s hands, not yours.

What you get is pure service for a fixed price. So, what does that look like in your Scottsdale, AZ, or global conference room managed by Level 3 Audiovisual? Keep reading to find out.

It seems only fitting to begin a post about analytics by dropping some data for you to digest. According to market research from Density.io, global average meeting room utilization is only 30%. Furthermore, when meetings are in session, only 40% of seats are filled on average. And while most meeting rooms can hold at least six people or more, the average meeting size is less than four people.