Digital Signage Is More than Just a Marketing Medium
Digital signage is a popular solution for imparting information that informs and engages various audiences and constituencies. Two broad technology advances are adding additional intelligence to digital signage solutions to make them even more effective, engaging, and important. One is cloud-connected management, and the other is artificial intelligence (AI).
You might already be thinking, aren’t those two areas the underpinnings of almost every smart device today? Of course, you’re right. But it wasn’t so many years ago that many digital signage systems were based on a local player attached to a display screen via USB. Today, cloud-based content management and monitoring make it much easier to keep a large network of digital displays of all sizes running fresh content and enabling more sophisticated communication campaigns. In addition, AI enables more intelligent and customized approaches to digital signage display solutions. Let’s take a look at three innovative applications for digital signage.
Digital Signage Offers a Highly Visible Communication Channel for Hybrid Work Models
Digital signage has been around for some time with many successful applications, from restaurants to shopping centers to building lobbies and transportation hubs. The advantages of digital display technologies are numerous and well-understood, but companies are taking a closer look at this solution for a new area that is not so well-understood – hybrid workplaces.
Behind the Scenes, Digital Signage Has Many Components to Manage
Digital signage is an increasingly popular solution for a wide range of applications. For example, in restaurants, dynamic menus are displayed on digital signage, and pricing and availability can be changed quickly, especially useful in a moving supply environment. In offices, company announcements, promotions, social media posts, charitable drives, and important events can be put on digital signage to highlight information that may get crushed in the daily barrage of company emails and messaging. In building lobbies, digital signage can tell a story and build company brand images, and interactive versions can assist people in locating their destination in a building or campus.
Digital signage design may be as simple as one display and one solution and person to manage the content in Tempe, AZ. But for large organizations, the complexity of deployment requires a strategy and management process. Read on below for four critical considerations in digital signage design and deployment for your enterprise or organization.
Smarter and more interactive video walls are edging out projectors in the conference room
It’s the ultimate showdown as you move forward in the process of updating your conference room technology: video wall installation vs. projector system. For years, projectors and screens dominated meeting spaces for sharing presentations, graphs, charts, and videos on a large scale. But today, smarter, larger, and more interactive video walls are beginning to edge out projectors in terms of display capabilities.
THE MORE YOU KNOW, THE BETTER YOUR SOLUTION WILL BE
By its very name, digital signage is something you instinctively know. The colossal marquee video walls in New York's Times Square with everything from headlines to video are digital signage. Starbucks has gone to digital menu boards at many locations, letting them easily promote different options appropriate to the time of day. But behind the scenes, the right systems, processes, and practices need to be in place for a successful digital signage implementation.
As an expert in all things AV in the commercial space, our team at Level 3 Audiovisual has years of experience with digital signage solutions, including video walls for mission-critical applications. Whether you are considering a video wall for a monitoring or educational solution or signage for wayfinding, we can help you navigate the options and design, build, install, and maintain the right solution. So, what are the things you need to know for your Phoenix, AZ digital signage project? Keep reading below!
To make the right choice for your business, understand the differences in technology, cost, and utilization of LCD and LED display panels Digital displays — like a massive, single-screen video board or multi-screen video wall — are engaging solutions for displaying content and videos in the university setting, retail stores and restaurants, broadcast TV, sports stadiums and arenas, conference rooms, worship centers, healthcare centers and other public and commercial venues.
In past blogs, we’ve discussed multiple ways digital displays can be used for education, entertainment, and even security. But first, your Scottsdale, AZ, organization must go through the process of selecting and installing the right display for your goals. Below, we’ll explore the two most popular display technologies available and the pros and cons of each.
FOR ENGAGING AND EYE-CATCHING DISPLAYS, LED VIDEO WALLS ARE THE MOST SCALABLE AND FLEXIBLE SOLUTION ON THE MARKET
The LED video wall market size is expected to be approximately $36 billion by 2026, up from $15.9 billion in 2018. Why such rapid growth? Because in a digital-first world, digital displays are more eye-catching, more engaging, more collaborative and interactive, and promote more awareness of and interaction with brands.
If your Scottsdale, AZ, business has been hearing more about LED video wall technology, you may be wondering what all the hype is about. At Level 3 Audiovisual, we’re here to break down how a video wall works and why you should be using one to display content for your business. Keep reading to learn more.