I recently heard a news story on NPR about Texas and their shortage of psychiatrists and the need for telemedicine in remote parts of the state. This seems to be a common problem in the healthcare industry across the US, not just isolated to Texas.
The new primetime for advertising means constantly being able to reach your desired audience during their daily commute, in their office building, at the gym and at the bar – all while complementing other media channels. It also means accepting nothing less than ease, performance and accountability from digital place-based networks. Digital Signage is the path of reaching this advertising primetime. If you want to maximize all benefits to your consumers and company this strategy of technological displays is the way to go.