MAKE BRICK AND MORTAR RETAIL AN EXPERIENCE WITH INTERACTIVITY AND ENGAGEMENT
It’s no secret that retail sales at brick and mortar stores are losing ground every year to online shopping. With the ongoing pandemic, brick and mortar retail is hurting even more and may experience more fallout. Is physical retail dying? No, but just as technology has reshaped the shopping experience online, technology can invigorate the physical shopping experience too.
While shopping for sundries and household needs might be easier to do online, shopping for fashion, cosmetics, and other fine goods that appeal to more than the visual sense is still a more pleasurable experience in person. In Scottsdale, shopping centers like the Fashion Square, Kierland Commons, and more cater to an upscale shopping experience. But retailers may need to adopt solutions to create more differentiated shopping opportunities in-store to get people away from screens at home.
What might be such a solution? Interestingly enough, it involves more screens, big screens, and many of them. Read on for suggestions on how to liven up physical shopping settings in Scottsdale with video wall displays.