How an AV Managed Services Partner Can Help
You might say that AV technology deployment has always been a few steps behind IT deployment. The reasons for this are varied, but some of it stems from the technology itself. Information technology hardware and software shifted from purely proprietary technology islands to more standardized, interoperable platforms earlier than audio-visual technology. In that process, standards and management systems grew up around IT to help manage scaled, rapid deployment of these systems.
For better or (mostly) worse, AV technology did not benefit from the same technology standardization until much later. AV equipment and systems, for the most part, have not benefitted from management standards and technology like SNMP, which helps monitor and manage large numbers of connected devices. As a result, large-scale AV deployments have always been more difficult to manage and support. While that’s changing, many other challenges have contributed to the difficulties in AV deployment, whether it’s in a Phoenix corporate campus or around the world. Let’s examine these in more detail below and explore how managed deployment services can help.
Yes, Corporate America, AV as a Service Makes Sense
We seem to be in the age of everything as a service or subscription. Food delivery from Hello Fresh? Check. Razor blades from Harry’s and Gillette? Check. All the music you can listen to from Spotify and Apple Music? Check. More video than you can ever watch in your lifetime on Netflix? Check.
We all might be jaded and think, this is no big deal; you could see this coming. It may well be because all these services are completely mainstream with hundreds of millions or billions of users. To some extent, if you understood well the underlying technologies that enabled these transformations, you might have seen it coming. But while we all can now happily stream 50 million tracks of music from our favorite service, it’s important to understand that this model was a wrenching revolution for the music industry, all the way from the creator artists to the dominant music labels. The same has happened with SaaS (software as a service) and other sectors.
As a leading commercial AV operating nationally out of Tempe, AZ, Level 3 Audiovisual is in a unique position to tell you about what’s coming next – AV as a service or subscription. You may have already seen it coming. Perhaps you’re investigating it or even employing some parts of this model. Why? Because once you analyze it carefully, like other subscription models, this one makes compelling sense for many companies. And it's going to be a revolution, too. Keep reading below as we make a case for commercial AV as a subscription. No, we’ll stop short of an acronym for this one!
Managed Services Helps IT Integrate AV Infrastructure with Critical Business Systems
Once upon a time, there was an IT department and an AV department, and never the twain met. We jest; that’s not completely true. But they were typically separate departments, and the AV systems of the past had few dependencies on the technology stack managed by the IT department.
Over the past two decades, video conferencing started changing the paradigm. At first, video conferencing systems were expensive, proprietary solutions that depended on specific protocols needed to run inside company networks. Then, these systems started converging on standardized digital formats and protocols and becoming integrated into unified communication systems. As a result, the dependencies on IT-managed technology grew, but video conferencing was still about connecting one group of people in a meeting room to another one across a campus or the country.
24/7 MONITORING AND MANAGEMENT HELP PREVENT SYSTEM DOWNTIME AND COSTLY SERVICE VISITS
Imagine you’re chatting with a friend on Zoom video, and the call cuts out. That’s a shame, but there’s no real harm done — you can reschedule the video call or finish your conversation over text message. Now imagine you’re giving an important presentation in the boardroom with business partners from across the U.S. participating remotely...and the connection cuts out. The consequences are far more high-stakes in this situation.