How to Make the Case for Better Video Conferencing

Is video conferencing at your organization up in the air and all over the place? Maybe some employees love to hop on impromptu video calls with just about anyone from anywhere—even when they’re just down the hall. On the other hand, some resist turning on the camera or using video conferencing at all. You may see different departments favoring different solutions. If there is no consistent user experience and video conferencing has become a big hassle for your IT department, you’ll want to make some changes. You know you want to provide an easy, standardized experience in your meeting rooms, small or large. But what do you do when executives don’t make video conferencing a priority, don’t understand the benefits, and don’t want to set aside budget to solve your organizations collaboration issues? Start by gathering user and stakeholder feedback, researching and narrowing down your options, and then presenting the information to those who will make the final decision. State your case by beginning with the “why” behind the push for video conferencing.