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3 Ways Video Walls Can Support Your Business Goals

3 Ways Video Walls Can Support Your Business Goals


There are lots of ways to make a bad first impression on a potential customer or employee—have mustard on your shirt, a funny smell in your office, or outdated technology solutions that don’t always work. Alternately, you can make a good impression with clean clothes, a bright, inviting (and smell-free) office space, and modern technology solutions. And what if those technology solutions could not only make you look good but also help you meet your business goals and increase your revenue? For that kind of result, consider a video wall.


As the cost of purchasing, installing, and maintaining video walls continues to drop, their presence is growing in every market, industry, and type of building. As video walls become more common, organizations must get more creative with their video wall applications to keep standing out. A single-panel, static display will quickly recede into the background of a lobby or meeting room. But a unique video wall configuration can deliver a wow factor while also providing important information to employees and customers alike. Here are three ways video walls support your business, employees, and customers—and how they do it.

  1. Improve brand awareness. Companies invest a lot of money in art, furniture, and architectural elements for their lobbies, atriums, and other indoor and outdoor spaces to convey a certain brand personality. Creative video wall configurations are a natural extension of that. Solutions such as the NanoLumens Performance Series Displays can be installed inside or outside and can be easily designed to complement the existing structural environment and brand aesthetics, while also providing useful information about products, promotions and events.
  2. Enhance the user experience. Video walls can do more than just look good—they can be practical, too. For example, video walls near where people engage in transactions like buying a movie ticket or checking into a hotel present an opportunity to upsell to customers and increase revenue. Hotels, for example, could offer patrons an upgrade at check-in. Flexible solutions such as the Christie MicroTiles LED offer nearly endless configuration options for small and large walls, so companies can easily tailor their video wall to the experience they want to create.
  3. Provide communication and education. Video walls are an increasingly efficient and impactful way to share information with customers and employees. Interactive video walls in common areas such as lobbies, hallways, and break rooms can display information for customers and be used for impromptu collaboration. Electronics manufacturing firm Benchmark, for example, installed a rotating video wall in their new Innovation Center. The wall converts from an outward-facing display to greet visitors with Benchmark content to an inward-facing display for presentations and meetings. Video walls in lobbies can also provide wayfinding, and video walls anywhere in a building can provide critical, real-time information and instructions in the case of a building evacuation or other emergency.


Diversity in the video wall market—with everything from UltraHD 4K to 120Hz refresh rates to wide color gamuts to a new era of affordable LED video—means there has never been a better time to implement a video wall solution. But it also means there is more information than ever to sort through to find the optimal solution for your organization and goals. 

Question about the right video wall for you? Or ready to get started? Reach out to us here or click the chatbox below to connect instantly. We look forward to working with you.

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