Digital Signage Archives - Level 3 Audiovisual

Digital Signage

Does Your Command Center AV Respond to Emergencies – or Create Them?

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Does Your Command Center AV Respond to Emergencies – or Create Them?

There are some instances—for example when you are choosing formal attire or a piece of decorative furniture—when form trumps function. In the case of audiovisual technology for a command and control center, however, form and function go hand in hand to help operators quickly receive and process information required to monitor and respond to specific incidents quickly and effectively.

AV technology in a command and control center has to securely support communication, coordination, and documentation of vital information. So whether you are monitoring a utility grid, a military operation, or an incident response, the right AV solutions and design are critical to the performance, success, and reliability of your command and control center. Here are three important considerations to keep in mind as you begin equipping one of these spaces.

1. Choose Control Center AV That Makes Security and Reliability Top Priority

Other AV-equipped spaces like classrooms and conference rooms require secure connections, but command and control centers usually demand the highest levels of security. These spaces are also connected 24/7, meaning there must be safeguards to keep the technology online and working correctly. Real-time information sharing and decision making are at the heart of these spaces, so there’s no time wasted on technology issues, so it’s essential to have 24/7 technology monitoring and management in place to predict, prevent, and resolve issues.

2. Design Is Critical to Command and Control Center Functionality

Choosing the right AV doesn’t matter much if your control room isn’t designed to support reliable communication and the secure transmission of sensitive and timely information. The most important consideration is how you need information to be displayed and disseminated. Because command and control centers are run by specialists who both monitor data and take action, the design and layout of a command and control center must not only accommodate data collection, but must facilitate distribution of critical instructions, notifications, and alerts as well.Additionally, you can’t get the most out of best-in-class solutions if users struggle with comfort, control, and access when using them. Consider how furniture is arranged in relation to technology, whether to customize consoles, and how lighting affects the look and feel of the room. If you begin by clearly defining the goals and use of the space, you’ll be able to align design with functionality.

3. Choose a Qualified Partner for AV Installation in Your Command and Control Center

The sensitive and mission-critical nature of AV in command and control centers makes efficient and reliable implementation of your AV technology even more important than in other areas of your organization. Level 3 AV uses strict quality control standards that ensure your technology is installed correctly the first time. By following the industry AV9000 standard, we pre-stage every installation at our headquarters so any potential issues or risks will be resolved in advance by our team of in-house engineers, designers, programmers, and project managers. This means a shorter installation time at your location, while also ensuring a reliable AV system that works right the first time. And if an issue should arise, our service and maintenance team will assist with a timely and effective resolution.

Next Steps

In addition to providing world-class installation and maintenance services, Level 3 Audiovisual also partners with top manufacturers including Nanolumens, Unilumens, LG, and Sharp so you get not only the best service available, but the best technology to meet your needs. Ready to talk about your command and control center project? Get in touch with our government AV project specialist today.

Making the Switch from Print to Digital Signage

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Making the Switch from Print to Digital Signage

The way retailers communicate is changing. Print ads are no longer the flashy, new guy in town. In fact, making the switch from print to digital signage is increasing everyday as more and more companies realize the power and impact HD digital signage has on their branding message.

With the ability to change content on the fly, schedule and arrange advertising and messages based upon the time of day or by client facial recognition, savvy organizations are starting to make the switch from print ads to digital signage. And for good reason. HD digital signage provides brilliant bright colors and rich, deep blacks of LCD and LED technology and combines the ability to play videos, animations and custom, interactive messages. Digital signage opens up a whole new world of instant, meaningful, custom communication.

Where once we had fixed billboards with custom built extensions coming off of the tops or sides, we now have digital billboards with geo-fencing, LED pixel pitch technology and the ability to change content and schedule content on the fly. And at a fraction of the cost of traditional, printed billboards.

And it’s not just the Out of Home industry that has been affected. The switch from print to digital displays can be seen in retail markets with digital, interactive POP (point of purchase) displays, higher education facilities in the form of video walls and corporations where digital signage plays an important role in branding and messaging.

Digital signage does one thing very well, and that is it engages your audience. And ultimately, in advertising and marketing, a solid branding message is what everyone is after. Planning, executing and measuring engagement is more powerful and much easier on an interactive display as opposed to a traditional print ad. Making digital signage the no-brainer for organizations worldwide.

Three Reasons Retailers Should Make The Switch From Print to Digital Signage:

1. Increased Savings

The cost of digital signage is a bit different from print costs. With digital signage, you have a higher cost up front, but a better ROI in the long run. Really the only costs with digital signage is the one-off installation costs, some minor support and maintenance costs and the cost for having an in-house designer who can push and schedule content, which you probably already have if you are designing print ads.

The other benefit to digital signage costs is getting rid of the recurring printing fees you see in normal print ad production. From magazines to newsletters to posters and murals. The cost of printing these ads, installing them or distributing them, removing them and redoing it all over again can be daunting from a print perspective. Digital signage removes these recurring costs as it is now basically free to put any image, advertisement or interactive display up once you get over the initial installation cost.

2. Real-Time Updates.

Imagine in a world of print ads where you had to schedule having posters shipped all over the country to your retail locations for your campaigns. Not anymore! With the click of one button you can now send digital content to displays all across the country or the world that reside on your network. Or you can send specific information to specific displays based upon the time of day, the demographic standing in front of the display or branded to a specific group. Or all three within a matter of hours.
This instant way of advertising with digital displays is very cost effective because you aren’t printing and shipping printed ads. Not only that but you have much more control over your content then you did with print. See a typo? No biggie, just make the change and push the refreshed content back out. Bam, instant cost savings with real-time updates, does it get any better? Oh yes, yes it does.

3. Truly Engaging Content

When was the last time you physically engaged with a print ad? Yeah, we thought so. And that is why digital signage is becoming so popular. Look around you, everyone is already using digital displays of some sort, whether it’s their TVs, computers or smart phones, people are touching and engaging with digital screens every day.

So it’s no wonder that digital signage is becoming so popular. Universities are using interactive displays to show students and potential students what is going on in and around campus as well as how to find their classrooms or other facilities. Students can stop and use wayfinding on interactive maps to get a good idea of where to go. And they do all of this by touching the screen, just like they do on their smart phones. The transition of our culture from print to digital ads is almost seamlessly built in.

Interactive, engaging content is also hugely popular in retail locations where brand can literally interact with their consumers. Want to try on a new pair of clothes but don’t want to step into a changing facility? No problem, have the display take a picture of you (via it’s built in camera or one that has been mounted under or over the screen) and viola, you are now wearing the outfit you wanted to try on, virtually, on screen. Smart digital signage systems can also utilize facial recognition to determine the demographic of the customers currently standing in your retail store, bar or outlet and will push media content to that demographic. It will be able to determine the age, sex, height, weight, hair color of the clientele and will use that information to determine what digital media content gets played on the screens.

This kind of “out of the box” thinking regarding the way companies interact with their consumers is the reason engaging content is getting so popular in digital signage. The possibilities are almost endless and you are no longer pigeon-holed into a piece of paper that never changes its shape, size or motion.


Next Steps

Are you ready to change the way your company interacts with those around them? Reach out to Level 3 Audiovisual today and let’s discuss how we can help you ditch the paper and go truly digital with bright, high definition digital signage.

Digital Signage for Advertising is HOT!

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Digital Signage for Advertising is HOT!

The new primetime for advertising means constantly being able to reach your desired audience during their daily commute, in their office building, at the gym and at the bar – all while complementing other media channels. It also means accepting nothing less than ease, performance and accountability from digital place-based networks. Digital Signage is the path of reaching this advertising primetime.  If you want to maximize all benefits to your consumers and company this strategy of technological displays is the way to go.

When ‘Digital Signage’ is spoken of, it should be known that it is referred to as digital displays. These displays are great resources for marketers to use. With the ability to show advertising, branding, way-finding, entertainment and multitudes of other information, digital displays are literally everywhere in our lives. Retailers and corporate advertisement companies using digital displays are increasingly common. Every-day healthcare organizations, hospitality corporations, higher education campuses, and government administrations are investing and utilizing the strong appeal that Digital Signage presents. The variety of benefits that digital signage brings to the table are endless.

Reduce the costs

Digital Display screens can vary in price due to the dimensions, brands, number of panels, resolution, etc. Although, before an investment of a projector occurs, consider the costs for lamp and filter replacements, unexpected color-wheel failures, mounting options, resolution, and reliability. The upfront maintenance of projection systems can be 5, 10, or even 20 times the price for a comparable LCD or LED Video Wall, with identical resolution, and similar features. To learn more about the pricing or to receive a quote for a Digital Signage installation fill out your contact information below.

Maximize the connection

Remote access to digital displays is even easier now with integrating into your existing network. Digital monitors can be connected to the web allowing news feeds, Twitter feeds, currency and weather updates and more to be incorporated into the display. Blog posts and video content from video sites such as YouTube and eHow may be included in the display as well. For example, in a doctor’s office a monitor could display general health facts, tips and feature via real-time news RSS feeds.

Increase the engagement

63% of people report that digital signage has captured their attention more than TV, internet, & billboard advertising. The audience engagement of displays have an immense ability to increase the sales of products and services while captivating the attention of a customer. The capability to break news in real-time, change screen presentations daily, and present a variety of engaging content all at once, are all possible while utilizing digital displays.

The bottom line is that a direct view of a digital display is an obvious choice. The razor thin margin between panels comes at a substantial cost savings, dramatically increased reliability and flexibility. Your display will deliver unsurpassed contrast, brightness and overall maintenance free performance for years. Simply turn it on and that’s all. Digital signage is an obvious, cost effective and full featured choice, superior in almost every respect to the overpriced projection based alternatives.

Next Steps

For help with your digital signage needs, click here!


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