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Digital Signage

4 Things to Know Before You Buy A Video Wall

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Once confined to company lobbies, secretive government command centers and science fiction movies, video walls are becoming increasingly commonplace across multiple industries including retail, higher education and utility and traffic monitoring applications. And that’s just the beginning. According to a recent industry forecast, the global LED video wall market is set to grow at a compound annual rate of 35.1 percent, reaching $73.51 billion by 2025. If you’re thinking of jumping on the bandwagon, here are some trends to watch—and some important considerations to keep in mind.

 

4 Top Video Walls Trends

Whatever type—and size—of video wall solution you choose, it’s a big investment and you want to make sure it won’t be out of date before you’ve even had a chance to install it. Here are some trends to keep in mind that will help ensure you’re getting the latest in video wall technology for the best price.

  1. LED is getting cheaper. LED video walls have several advantages over LCD video displays, including less visible bezels in larger arrays and better visibility in outdoor applications. The downside is, they are consistently more expensive. But, in our observation, the price is starting to come down. Of course, price shouldn’t be your only consideration but it does matter. And if an LED display is the better solution for you, cost is becoming less of a barrier.
  2. Pixel pitches are getting tighter. Pixel pitch is the distance between the center of one LED cluster—or pixel—and the center of the next pixel. While in some things bigger is better, when it comes to pixel pitch smaller is better, and pixel pitches are getting smaller all the time. A smaller pixel pitch means improved resolution and viewing distance, but it’s also more expensive. If your video wall is somewhere people won’t be standing too close to it—say signage in a large airport terminal or a spacious lobby —you can save money with a larger pixel pitch. In a retail environment or when using an interactive display such as wayfinding on a college campus, a lower pixel pitch is worth the investment.
  3. Displays are becoming more interactive. In response to a growing number of applications in the workplace as well as educational settings, video walls are incorporating more and more interactivity. If your video wall will be used mainly for advertising or brand awareness, interactivity might not be an important feature to invest in. But for video walls with collaborative applications, such as in a conference room or classroom, or for displays designed to provide personalized information or tasks, such as a video wall application in a hotel lobby where guests can check in and out or search for information about local tourist attractions, interactivity is key.
  4. Custom mosaic walls are increasingly popular. Mosaic walls feature a collection of display tiles, usually in three different sizes, that can be arranged in whatever configuration you like. The application is ideal for a place such as a modern office building lobby or university student center where the video wall and its content are part of the décor and architecture. Mosaic walls are also a popular option in mission critical applications, such as in traffic or utility monitoring. Each display tile can show an individual image, so multiple data points can be tracked at once. Or, for a large incident or task, the same image can be displayed across the entire array.

4 Things To Consider Before A Video Wall Investment

Having the latest and greatest is fun and exciting, but also pointless if the right backend software and hardware are not in place. They might not be sexy but here are some practical operational considerations to keep in mind.

  1. Your content management system needs Internet access. IT staff are always on the move and your video wall content management system needs to move with them. Especially for video wall applications where content needs to be updated in real-time—a campus alert system, for example—content needs to be accessible anytime from anywhere. Some cloud subscription packages are even starting to include video wall content hosting.
  2. Your wall needs remote monitoring. There aren’t many—if any—organizations in a position to hire someone to stare at a video wall and sound the alert at the first sign of a glitch or malfunction. Especially for video walls far away from where your IT staff is—in a local store, for example, or across campus—remote monitoring that can help you identify and resolve issues quickly will help minimize downtime and maximize ROI.
  3. Your content needs to be secure. We’ve all seen the action movies where a hacker takes control of a command center video wall and fills the screen with ominous threats or pictures of clowns. Might seem a bit far-fetched but the importance of content security isn’t. Your content management system needs safeguards in place to make sure bad people can’t get in and sensitive information can’t get out.
  4. You need the ability to customize. No two video wall applications are the same and that means no two video walls should be either. From size to configuration, pixel pitch to placement, resolution to color saturation and level of interactivity, you need a solution that can be configured to your needs and not the other way around.

Next Steps

The first step in your path to a video wall investment should be to consider your application and what functionality is most important. Will it be indoor or outdoor? Will people be standing close or far away? In what configuration do I need the displays? Once you have the elements key to your success identified, a professional integrator can help you narrow down the available options to the one that’s best for you.

Making the Switch from Print to Digital Signage

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Three Reasons Retailers Should Make The Switch From Print to Digital Signage.

The way retailers communicate is changing. Print ads are no longer the flashy, new guy in town. In fact, making the switch from print to digital signage is increasing everyday as more and more companies realize the power and impact HD digital signage has on their branding message.

With the ability to change content on the fly, schedule and arrange advertising and messages based upon the time of day or by client facial recognition, savvy organizations are starting to make the switch from print ads to digital signage. And for good reason. HD digital signage provides brilliant bright colors and rich, deep blacks of LCD and LED technology and combines the ability to play videos, animations and custom, interactive messages. Digital signage opens up a whole new world of instant, meaningful, custom communication.

Where once we had fixed billboards with custom built extensions coming off of the tops or sides, we now have digital billboards with geo-fencing, LED pixel pitch technology and the ability to change content and schedule content on the fly. And at a fraction of the cost of traditional, printed billboards.

And it’s not just the Out of Home industry that has been affected. The switch from print to digital displays can be seen in retail markets with digital, interactive POP (point of purchase) displays, higher education facilities in the form of video walls and corporations where digital signage plays an important role in branding and messaging.

Digital signage does one thing very well, and that is it engages your audience. And ultimately, in advertising and marketing, a solid branding message is what everyone is after. Planning, executing and measuring engagement is more powerful and much easier on an interactive display as opposed to a traditional print ad. Making digital signage the no-brainer for organizations worldwide.

So what are the three reasons retailers should switch from print to digital?

1. Increased Savings

The cost of digital signage is a bit different from print costs. With digital signage, you have a higher cost up front, but a better ROI in the long run. Really the only costs with digital signage is the one-off installation costs, some minor support and maintenance costs and the cost for having an in-house designer who can push and schedule content, which you probably already have if you are designing print ads.

The other benefit to digital signage costs is getting rid of the recurring printing fees you see in normal print ad production. From magazines to newsletters to posters and murals. The cost of printing these ads, installing them or distributing them, removing them and redoing it all over again can be daunting from a print perspective. Digital signage removes these recurring costs as it is now basically free to put any image, advertisement or interactive display up once you get over the initial installation cost.

2. Real-Time Updates.

Imagine in a world of print ads where you had to schedule having posters shipped all over the country to your retail locations for your campaigns. Not anymore! With the click of one button you can now send digital content to displays all across the country or the world that reside on your network. Or you can send specific information to specific displays based upon the time of day, the demographic standing in front of the display or branded to a specific group. Or all three within a matter of hours.
This instant way of advertising with digital displays is very cost effective because you aren’t printing and shipping printed ads. Not only that but you have much more control over your content then you did with print. See a typo? No biggie, just make the change and push the refreshed content back out. Bam, instant cost savings with real-time updates, does it get any better? Oh yes, yes it does.

3. Truly Engaging Content

When was the last time you physically engaged with a print ad? Yeah, we thought so. And that is why digital signage is becoming so popular. Look around you, everyone is already using digital displays of some sort, whether it’s their TVs, computers or smart phones, people are touching and engaging with digital screens every day.

So it’s no wonder that digital signage is becoming so popular. Universities are using interactive displays to show students and potential students what is going on in and around campus as well as how to find their classrooms or other facilities. Students can stop and use wayfinding on interactive maps to get a good idea of where to go. And they do all of this by touching the screen, just like they do on their smart phones. The transition of our culture from print to digital ads is almost seamlessly built in.

Interactive, engaging content is also hugely popular in retail locations where brand can literally interact with their consumers. Want to try on a new pair of clothes but don’t want to step into a changing facility? No problem, have the display take a picture of you (via it’s built in camera or one that has been mounted under or over the screen) and viola, you are now wearing the outfit you wanted to try on, virtually, on screen. Smart digital signage systems can also utilize facial recognition to determine the demographic of the customers currently standing in your retail store, bar or outlet and will push media content to that demographic. It will be able to determine the age, sex, height, weight, hair color of the clientele and will use that information to determine what digital media content gets played on the screens.

This kind of “out of the box” thinking regarding the way companies interact with their consumers is the reason engaging content is getting so popular in digital signage. The possibilities are almost endless and you are no longer pigeon-holed into a piece of paper that never changes its shape, size or motion.

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Are you ready to change the way your company interacts with those around them? Reach out to Level 3 Audiovisual today and let’s discuss how we can help you ditch the paper and go truly digital with bright, high definition digital signage.

Digital Signage for Advertising is HOT!

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Digital Signage is perfect for marketing and advertising, it’s like a match made in heaven!

The new primetime for advertising means constantly being able to reach your desired audience during their daily commute, in their office building, at the gym and at the bar – all while complementing other media channels. It also means accepting nothing less than ease, performance and accountability from digital place-based networks. Digital Signage is the path of reaching this advertising primetime.  If you want to maximize all benefits to your consumers and company this strategy of technological displays is the way to go.

When ‘Digital Signage’ is spoken of, it should be known that it is referred to as digital displays. These displays are great resources for marketers to use. With the ability to show advertising, branding, way-finding, entertainment and multitudes of other information, digital displays are literally everywhere in our lives. Retailers and corporate advertisement companies using digital displays are increasingly common. Every-day healthcare organizations, hospitality corporations, higher education campuses, and government administrations are investing and utilizing the strong appeal that Digital Signage presents. The variety of benefits that digital signage brings to the table are endless.

Reduce the costs

Digital Display screens can vary in price due to the dimensions, brands, number of panels, resolution, etc. Although, before an investment of a projector occurs, consider the costs for lamp and filter replacements, unexpected color-wheel failures, mounting options, resolution, and reliability. The upfront maintenance of projection systems can be 5, 10, or even 20 times the price for a comparable LCD or LED Video Wall, with identical resolution, and similar features. To learn more about the pricing or to receive a quote for a Digital Signage installation fill out your contact information below.

Maximize the connection

Remote access to digital displays is even easier now with integrating into your existing network. Digital monitors can be connected to the web allowing news feeds, Twitter feeds, currency and weather updates and more to be incorporated into the display. Blog posts and video content from video sites such as YouTube and eHow may be included in the display as well. For example, in a doctor’s office a monitor could display general health facts, tips and feature via real-time news RSS feeds.

Increase the engagement

63% of people report that digital signage has captured their attention more than TV, internet, & billboard advertising. The audience engagement of displays have an immense ability to increase the sales of products and services while captivating the attention of a customer. The capability to break news in real-time, change screen presentations daily, and present a variety of engaging content all at once, are all possible while utilizing digital displays.

The bottom line is that a direct view of a digital display is an obvious choice. The razor thin margin between panels comes at a substantial cost savings, dramatically increased reliability and flexibility. Your display will deliver unsurpassed contrast, brightness and overall maintenance free performance for years. Simply turn it on and that’s all. Digital signage is an obvious, cost effective and full featured choice, superior in almost every respect to the overpriced projection based alternatives.